The piece to which I'm referring is an advertisement for the BMW Z4 Roadster, part of BMW's Expression of Joy campaign. The ad features a white background streaked with tire tracks made in brilliant reds, blues, and greens. In the foreground sits a sleek blue Z4. The tagline says, "Not all artists are depressed."
This ad from the same campaign should give you an idea of the ad I'm describing:
I love it. I want to show this ad to my dad, because it fits him perfectly. Male, 45-55 years old, married with some children still at home, from a modest family background in farm country, intelligent, who gained relative affluence through hard work, frugality, and smart financial decisions, and moved to a more cultured life on the Florida beaches. He loves art, architecture, and sports cars, and could potentially convince my mother (his wife) to allow him to purchase a new toy with his "mad money", since he doesn't splurge very often. And he doesn't believe that artists should be starving. Or depressed.
If BMW's market research tells them that the people most likely to buy their Z4 Roadsters are men like my dad, I'd say they did this ad campaign just right.
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