Gettin' Jiggy Wit JELL-O

We've known for years that JELL-O is alive...




...what we didn't know is that it can dance:




Yes, JELL-O fans, the day you didn't know you were waiting for has arrived. What Forrest Gump called "some kind of fruit company" and another kind of "fruit-y company" have made it possible for you to watch a JELL-O cube dance to your music.

The free JELL-O Jiggle-It app on Apple iPhone, iPad, or iPod touch analyzes the beats-per-minute (BPM) and energy level of any song it hears, and adjusts the moves of its JELL-O cube to match. Users can build a playlist for their JELL-O straight from their iTunes library on their device, or they can point the device's microphone toward any other set of speakers to pick up some outside tunes.

Users can also choose the flavor of their JELL-O dancer, and can swipe their finger during the dance to add and combine different dance moves.

So why would Kraft Foods spend time building a free app about, well, dancing JELL-O, of all things?

Perhaps to reinforce the JELL-O brand in the minds of consumers.
Perhaps to remind us how fun it is to watch - and eat - JELL-O.
Perhaps simply because it sounded fun.

Perhaps all of the above.

Isn't this why we marketers do everything we do? To create enjoyable - fun, relaxing, stress-free, exhilarating, or other types of pleasurable - experiences for our customers?

Fundamentally, of course, we must ensure that the use of our products and services is enjoyable. And then, if we can also provide enjoyment outside of the product experience, we have an opportunity to indicate to customers how much enjoyment they'll have when they do use our product.

Marketers, have fun with what you do. And make sure your customers have fun, too.