Things Worth Doing

As marketers (and as human beings in general), our lives should be about making others' lives better. Meeting needs. Bringing joy to lives. Helping others to succeed. Making the world a brighter place.

We weren't created to be takers, but to be givers.

When I see creations like this one, I think that someone is doing a good job of brightening the world:



Yes, it's a two-and-a-half-minute commercial for Toyota. But it's also a rap song about some suburbanites and their minivan. The folks at Toyota and director Jody Hill spent time and money (a lot of it, I'd imagine) on creating something that would be fun to watch. That would make people laugh. That people would enjoy watching. And these Toyota folks probably had fun in the process.

In the first seven weeks since the video was posted on YouTube, it has received over 3.8 million views. And I can understand why. People need (and want, and enjoy watching) things that make them laugh. That make the day a little brighter.

Marketers, if you're going to do something, then do something worth doing.

• Start initiatives that help people to succeed.


• Create content that makes lives happier.


• Sell products that help people to breathe easier.


• Give service that brings a smile to peoples' faces.

If what you're doing is not making the world a better place, then why are you doing it?