Coca-Cola recently made a few little tweaks to one of their vending machines:
Okay, so maybe they made more than a few tweaks.
But what has Coca-Cola really done here?
For the cost of a few "extras" and some apparent manpower, and with the element of surprise, they have brought laughter and happiness to potentially thousands of college students. Plus, they continue to bring joy to tens of thousands of other people, as those same college students share the story with their friends, and as viewers watch the video online. (On YouTube, the video already had 81,924 views on Thursday, January 14, 2010 at 8:55 AM Central Time. The video was posted on January 12, 2010.)
Do you want your brand to be known as a brand that brings joy to people? What can you do to brighten their lives?
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