Yesterday, Thursday, December 17, 2009, was the second annual Free Shipping Day online. 742 online retailers offered free shipping all day yesterday for all purchases made online. Plus, as mentioned in a story about the event on CBS' The Early Show, UPS guaranteed a Christmas Eve delivery for all packages that were shipped yesterday.
Events like Free Shipping Day are a win for everyone. Customers save money and still get to purchase those last-minute Christmas presents just in time for a Christmas Eve delivery. Merchants see a boost in their online sales, which, according to FreeShippingDay.com, drop significantly after December 12 each year. And UPS gets a huge influx of shipments, and the opportunity to provide a delightful experience for hundreds of thousands of potential new customers.
Free Shipping Day is just one more example of how a little goes a long way. By covering their customers' shipping expenses, the online merchants relieve customers of that small extra financial burden, and attract those customers to shop at their establishments. And of course, when 742 retailers (not just one) participate in the same offer, the word spreads faster, leading to awareness among more consumers, and thus more customers for each merchant.
What can your organization do to give a little to your customers? And how can you partner with other organizations to spread the reach and give a bit more Christmas cheer to all?
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