Yesterday a friend and I visited the Watters Creek mall in Allen, Texas, for the first time. While we were there, we stopped in a store called Francesca's Collections.
Francesca's is a nice little boutique, well-decorated (as Anthropologie stores are well-decorated, but not in the same style), selling bags and jewelry and female fashion. And I liked the clothing. Trendy but classy. But given the tendency of such boutiques to be well outside my price range (I do not typically like to pay $150-$300 for a blouse that will be out of style in six months), I was fully content to simply browse without purchasing anything.
And then, Francesca's delighted me and exceeded my expectations. Out of curiosity, I checked the price tag on one of the sweaters I was flipping through. It was $38, not $138 as I had expected. I checked the price tag on a blouse - $28. Jeans? $98.
The prices were reasonable! Through the decor and product selection, Francesca's had created a beautiful customer experience of quality and luxury that bespoke an exclusive, expensive boutique. And yet their prices were in a "normal" range, not expensive designer shop range.
Delightful.
Beautiful customer experience + Prices within my budget = Store that I will eagerly patronize
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