Lame Excuses for Being Boring - #4

To continue this series, which started in June, here is excuse #4:

"If we become more innovative, we'll become too advanced and too expensive for our strategic partners."

I have two responses to this lame excuse:

1) Who do you want to be your strategic partners? Are your current partners doing things to improve quality of life and to make the world a better place? Are they continually raising the bar? (And no, I am not referring to their cellular service.)

Or are your partners just maintaining the status quo?

If the former, your partners are innovating. And you will serve them best if you innovate, too.

If the latter, do you really want to be doing business with them?


2) Innovation does not necessarily equate to increases in price. If low cost is important to your brand, to your partners, and to customers, then be innovative at providing the greatest value while cutting unnecessary costs.