Giving Back, Paying Forward

Susan Boyle - the Scottish singer who broke into the music industry a year ago with her astonishing performance on Britain's Got Talent - is now helping other normal folk to start musical careers. With the Susan's Search contest, ordinary people can audition for a chance to record a duet with Susan for her next album, to be released this November.

Susan explains it this way:

"When I did Britain's Got Talent, I was given a chance by Simon Cowell to show what I could do. This got me thinking about people who maybe missed that opportunity. Susan's Search is about giving other people an opportunity; it's about letting them live the dream that they have always wanted to do."

Because someone gave Susan the chance to show that her singing talent meant more than her outward appearance, her response is to create similar opportunities for other singers who may be "diamonds in the rough."

To give back, or "pay it forward," (as depicted in the movie of the same name) is the natural response of a thankful and humble attitude. When we take into account the number of opportunities we've been given (opportunities that were not created by us, only used by us), and the number of people who have helped us in our journey (people who didn't owe us any help), we should want to create opportunities and offer help to others.

Organizations, like individuals, can find ways to give back. Like Susan Boyle, they can offer a chance to talented people whom the world has ignored. Like TOMS Shoes, they can provide shoes, or clothing, or shelter, or food, or education, to children across the world who wouldn't otherwise have those necessities. They can give unexpected gifts or discounts or freebies to customers and non-customers, in gratitude for the patronage of their loyal shoppers. They can take time to serve the communities in which they operate - communities which provide resources and support for the business.

How is your organization "paying forward" the opportunities that it has been given?