If I Were an Oscar Mayer Wiener...

...I would be on my way to feed hungry families right now, thanks to Oscar Mayer's Good Mood Mission.

The Good Mood Mission is a partnership between Oscar Mayer (a Kraft brand) and Feeding America (the nation's largest domestic hunger-relief organization).

Visitors to www.goodmoodmission.com can help feed needy families across America by completing a Good Mood statement like, "It doesn't get better than...." or "The best cure for a case of the Mondays is..." By completing the statement "If I could ride shotbun in the Wienermobile, I'd...", they can also enter to win a ride in the Oscar Mayer Wienermobile for a day.

For each of these "Good Moods" submitted, Oscar Mayer will donate one pound of food to Feeding America.

For each "Good Mood" shared with friends via Facebook or email, Oscar Mayer will donate five pounds of food.

For each person who becomes a fan of Oscar Mayer on Facebook, Oscar Mayer will donate ten pounds of food.

Plus, folks can visit ebay.com/oscarmayer to bid on the Oscar Mayer Wienermobile. The winning bidder will win the Wienermobile for a day, plus a catered Oscar Mayer cookout for 50, and a year's supply of Oscar Mayer wieners. All of the proceeds will be donated to Feeding America. As of this writing, the bid is at $1111.11 - the auction ends June 4, 2010.

This kind of initiative is why I love the idea of social cause marketing. Organizations support - and encourage their customers to support - a worthy cause, and build something fun around the effort. With the Good Mood Mission, people all over the world can contribute to the conversation, enjoy reading others' Good Moods, daydream about riding in the Wienermobile, watch a funny video of actor Ty Burrell with the Wienermobile, and have their days brightened in the process.

Not to mention that when they do so, they are also causing Oscar Mayer to feed hungry families.

If a company is going to make a contribution to a non-profit organization, why not give their customers a chance to get involved as well? And why not have fun doing it, and create a great experience for the customers who join in?

It has worked for Oscar Mayer and Feeding America so far - the goal for the Good Mood Mission was to donate 3 million pounds of food. As of this writing, 2,904,795 pounds have been donated.

As a corporation, find a way to help the world, and find a way to enable others to join in.

"...if I were an Oscar Mayer weiner, everyone would be in love with me!"